Shirah BrownFractional Technology Exec
I architect clarity across strategy, design, and execution — so complex work moves forward with confidence.
Good systems create clarity. The best ones make room for people. For fifteen years I've stepped into complex, tangled work — across strategy, design, and execution — and made it move forward with confidence. I set the direction, design the architecture, and stay hands-on until it ships.
I care as much about the people using a system as the system itself — governance that holds, platforms that scale, decisions that stick, never at the expense of the humans on the other side of the screen. Philadelphia-based; I played Division I lacrosse, which is where I learned to lead under pressure and be the reliable one when it counts.
I come into a messy platform landscape and tell you the truth about it — what's working, what's costing you, and what to fix first. A prioritized roadmap, not a deck that sits in a drawer.
Target-state architecture across Salesforce, Experience Cloud, events, integration, and identity. I define how the systems fit together — ownership, data flow, governance — not just what gets built.
Multi-million-dollar initiatives, executive reporting, vendor and team wrangling. I've run the programs, not just advised on them — so the roadmap gets delivered.
I work with organizations that need executive-level leadership without a full-time hire — during a transformation, a platform migration, a leadership gap, or a moment when the roadmap is bigger than the team.
Part-time leadership as fractional CIO/CTO or Salesforce/platform exec. I own the strategy and the outcomes, sit in your leadership conversations, and steer delivery.
A focused engagement to answer a specific question: Is this platform strategy sound? What's our Salesforce roadmap? Build, buy, or consolidate? A clear diagnosis and a prioritized plan.
Hands-on leadership of a defined initiative — a migration, a consolidation, a CRM/CX rebuild, M&A systems integration. I run governance, vendors, and delivery end to end.
Target-state design across Salesforce, Experience Cloud, events, CMS, and data platforms — defining how the systems fit together, not just what gets built.
Decision rights, architecture guardrails, vendor controls, and escalation frameworks that outlast any single project.
Cross-platform data flow, identity and SSO, ownership boundaries, and warehouse & reporting integration.
Business needs turned into implementation-ready data models, user stories, security models, and delivery sequencing.
Personas, training strategy, stakeholder engagement, and phased rollout that make new platforms actually stick.
Leading RFPs, selection, and the technical conversations where partners respond to your frameworks — not the reverse.
Fifteen years leading platforms and programs across nearly every sector — retail, nonprofit, manufacturing, pharma, financial services, food & beverage, higher education, and healthcare & cybersecurity media.
Recent engagements include standing up a Salesforce engagement platform to replace a sunset vendor, hands-on platform builds at scale — Apex, Lightning, Flows, and custom objects — and enterprise data-quality programs spanning production cleanup, deduplication, and governance, delivered with full backup and audit discipline. Details vary by client and are covered under confidentiality; the work itself is architecture, build, and governance at enterprise scale.
Turning intent into outcomes through disciplined planning and follow-through.
Setting direction with taste, clarity, and systems that scale.
Designing systems that support real people, not idealized users.
Whether you're mid-transformation, staring down a platform decision, or short a senior technology leader for a stretch — tell me the situation and I'll tell you honestly whether I can help.